Asian Makeup

Shiseido

The Shiseido makeup brand is a Japanese cosmetics brand that focuses on skin care above all else, and all of their foundations and powders will be carefully formulated to protect and even restore your skin. Most of their foundations and powders have zinc oxide and titanium oxide for maximum sun protection, which is perfect for often-delicate Japanese skin tones.

The lipstick and foundations at Shiseido are far superior to most other Japanese makeup products, but you might want to look elsewhere for Japanese eye makeup.

Lavshuca

Lavshuca is a Japanese makeup brand that is especially well-known for its variety of eye shadow palettes in a cute, heart shaped design and distinctive packaging. One of the advantages of using a Japanese makeup brand’s eye shadow combinations is that the colors will be already specifically selected to look good on Asian eyes, so you won’t need to mix and match from various other eye shadows as much. The international store ships out of Hong Kong, and they have recently been out of stock of their eye shadow collections, but this is one brand that is definitely worth the wait.

RMK

This Japanese brand is well-regarded in Japan for its silky-smooth makeup bases and skin primers. RMK’s  golden-undertoned base is very light and will smooth over effortlessly Japanese skin and provide a flawless foundation upon which to add powder, eye, and lip color. The bases are intentionally a little drying, which is perfect for oily to combination skin tones, but too much for already dry complexions.

RMK’s other offerings, in general, leave something to be desired, so I would stick to the bases. The eye liner pencils, eye shadows, and brow shaders in general are a little cakey and don’t blend well, but there are some great, bold colors available if you’re willing to work with the makeup a little bit.

Fasio

Fasio makeup has some pretty amazing monochromatic eye shadow palettes, if you want a fool-proof way to shade your eyes attractively. There are subtle pearlescent features in their eye shadows, which will keep the eyes looking open and bright, and blend very smoothly on the eye lid. Overall, the color is vivid, bright, and rich, and one of the best Japanese eye makeup brands you can find anywhere.